Digital marketing, also called online marketing, is the promotion of brands to connect with potential customers using the internet and other forms of digital communication. This includes not only email, social media, and web-based advertising, but also text and multimedia messages as a marketing channel.

Digital marketing training provides a wide range of career opportunities. Digital Marketing Course will help you to grow your business online. Since digital marketing is the fastest-growing industry

Digital Marketing Course Syllabus

1. Introduction to Digital Marketing

What is digital marketing?
Importance of digital marketing
Difference between traditional and digital marketing
Discuss the recent trends and current scenario of the industry
How digital marketing has been a tool of success for companies?
How to use digital marketing to increase sales
How to conduct a competitive analysis?
Case studies on digital marketing strategies

2. Search Engine Optimisation (SEO)

Introduction to Search Engine Optimization
How does Search Engine work
On-page SEO – concepts like content research, keyword research, meta tags
Off-page SEO – link building
Keyword Research
Factors affecting the rank of a webpage

3. Search Engine Marketing

Features of the Google Ads platform and its algorithm
Creating campaigns
Search volume
Google Adwords
Ad Creation
Site & Keyword Targeting
CPC, CPA & CPM-based Accounts
Demographic Targeting
Google Keyword Planner

4. Social Media Marketing

Understanding how SMM works & how businesses leverage social platforms
Targeting Demographics through social media
Metrics like cost-per-click (CPC), cost-per-view (CPV), cost-per-impression (CPM), and more.
Social Media Analytics
Social Media Advertising

5. Content Marketing & Strategy

Content bucketing
Creating a social media content calendar for a brand
Content marketing tools
Concepts of cost-per-install (CPI), cost-per-order (CPO), cost-per-acquisition (CPA), click-through-rate (CTR), etc.

6. Email Marketing

How to build the right subscriber list
Build a database by segmenting based on demographics, mode of acquisition, target group
Finessing email marketing tools and software
Designing email copies & automating emails
Extracting information from email campaign analytics

7. Design Essentials

Characteristics of an ad
How to create attractive creatives
Colour theory
Designing tools
Understanding design essentials – typography, colours and themes